Gulltaggen is the anual digital marketing conference in Norway. Changedesign had been invited to host a seminar on creativity. We introduced the participants to principles of creativity and idea generation and asked them come up with alternative solutions to a brief from OpenIdeo. The brief asked the participants to come up with ideas for creating a closer connection between local food production and consumption that can make a dramatic impact on sustainability efforts. In less than 3 hours the groups presented their concepts - keep an eye out for ideas on OpenIdeo with a Norwegian accent.